When I say “Qantas” in the context of recent media coverage, do you think “financial troubles” or “outstanding safety record”? Chances are it’s the first, and that you didn’t see any of the major papers making a big noise about an article published online in January 2014 hailing Qantas’ safety record. The site claims to be “the world’s only safety and product rating website” and recently announced its top ten safest airlines for 2013 from the 448 it monitors. And Qantas came out on top. But I bet you didn’t read about it.